Upland is the collaborative content studio of Alex Waxman and Lawrence Braun, industry experts with a combined 20+ years developing immersive content for hospitality and experiential brands. Upland brings together Waxman’s expertise as a creative director and content marketer for brands like The Standard, NeueHouse, Autograph Collection Hotels, and BoutiqueHomes with Braun’s eye and deep experience crafting and capturing the essence of hospitality and design through photography and video for the likes of Camptown, The Debruce, and Ramshackle Design, and Foster Supply, among many others. Lawrence’s work has been featured in Dwell, Rolling Stone, Travel & Leisure, and Esquire. Upland also leverages its extensive network of experienced shooters, editors, stylists, production assistants, and designers as needed to round out its projects. It’s like having an in-house content team without actually having your own in-house content team.